Cigna buys digital health startup Brighter
The acquisition will accelerate its development of mobile and desktop platforms, Cigna says.
Cigna has acquired health technology firm Brighter for an undisclosed sum.
Cigna will integrate Brighter's digital health plan platform to release new end-to-end personalized tools to integrate care for consumers and maximize cost savings for providers.
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The acquisition of the California digital IT company will accelerate its development of mobile and desktop platforms, Cigna said.
Brighter will provide Cigna the technology for consumers to engage with the plans, providers and wellness programs. It will allow providers the ability to more cost-effectively provide care through reduced marketing, administrative and patient-engagement expenses and offer employer plan sponsors population health, data-driven recommendations.
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Cigna CEO David Cordani said the acquisition will enable it to improve the patient experience by more effectively connecting consumers with care providers.
The acquisition will build upon an existing Cigna-Brighter working relationship. Brighter will continue to operate in the health tech marketplace, including health service and dental organizations.
Twitter: @SusanJMorse
Email the writer: susan.morse@himssmedia.com
