Humana to provide in-home primary care through CenterWell business

Photo: Marko Geber/Getty Images

CenterWell Senior Primary Care, a Humana-owned primary care business focused on seniors, said this week it will start offering in-home primary care services to seniors who seek care at certain facilities in Louisiana and Georgia.

The new program, Primary Care Anywhere, was facilitated in part by the acquisitions of Heal earlier this year. Heal is an organization focused on delivering primary care in the home.

Primary Care Anywhere is available for patients in Atlanta, Savannah and Columbus in Georgia, and Baton Rouge and New Orleans in Louisiana.

WHAT'S THE IMPACT?

According to CenterWell, a team of board-certified clinicians will ensure patients receive routine primary care services they'd normally get in a doctor's office, such as blood draws, vaccinations and prescription management. Patients pay the same amount for their co-pay whether they choose care in their homes or in a primary care center.

Along with its sister brand, Conviva Care Center, CenterWell Senior Primary Care delivers care to more than 272,000 seniors in more than 250 centers across 12 states, with plans to add 30-50 new centers per year through 2025.

Patients in Atlanta can choose to receive primary care in their home or in one of seven senior primary care centers in Metro Atlanta. Patients in Savannah, Columbus, Baton Rouge and New Orleans are currently offered primary care in their homes.

Senior Primary Care has planned center openings in 2024 for the Louisiana locations, and current and prospective patients will then be able to choose if they receive primary care services in the centers or their homes, said CenterWell.

CenterWell Senior Primary Care and Primary Care Anywhere accept patients with many different Medicare Advantage health plans, as well as patients who have Original Medicare.

THE LARGER TREND

In January Humana said it would be opening 10 new CenterWell clinics in the Dallas-Fort Worth area of Texas throughout this year.

Humana is eyeing a number of markers for CenterWell expansion, including the new markets of Tidewater and Richmond, Virginia; Biloxi, Gulfport and Jackson, Mississippi; Lake Charles and Lafayette, Louisiana; Las Vegas, Nevada; Raleigh and Durham, North Carolina; Myrtle Beach and Columbia, South Carolina; Lexington, Kentucky; Nashville, Tennessee; and yet-to-be-determined locations in Indiana.

ON THE RECORD

"We know that improving health outcomes goes beyond traditional clinical settings," said Dr. Vivek Garg, chief medical officer for CenterWell Senior Primary Care. "When we meet patients where they are, we build better connections and can tailor their care to address environmental factors that impact their health. Primary Care Anywhere brings the comprehensive, whole-person care we provide in our centers to patients at home. They can expect the same integrated care teams who keep them at the center of everything we do."

"Our integrated care model is unique," said Reneé Buckingham, president of CenterWell Senior Primary Care. "Our multidisciplinary team approach allows our clinicians to spend more time with our patients to address their acute, chronic and social determinant needs – both in our centers and in patients' homes. I am excited to announce the launch of CenterWell Primary Care Anywhere, and we will continue to drive healthcare transformation in a way that enhances the doctor/patient experience for seniors. We know that time is valuable, so we'll continue innovating to meet the evolving needs of our patients – giving them more time back to do what they love with the ones they love."
 

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Email the writer: Jeff.Lagasse@himssmedia.com