Personal 'branding' important for physician practice leaders

Among the themes at the Medical Group Management Association’s annual conference in San Diego next week is the impact of personality – from using personality for branding to understanding why people do what they do.

“The MGMA Annual Conference is designed to be an enriching and valuable learning experience for attendees,” Susan Turney, MD, MGMA-ACMPE’s president and CEO, told Healthcare Finance News in an emailed statement. “A common thread between all our sessions is understanding your strengths as a practice leader and applying these skills when you leave.”

[See also: MGMA goes coastal.]

Personality is often a key component to success – personal and professional. Some of the personality-focused opportunities for MGMA conference attendees include:

“Why People Do What They Do”
Monday, Oct. 7, 2:00 to 3:45 p.m.
A deep dive session exploring different personality types and how to identify the needs, strengths and motivators of various personalities.

“Personalize Your Brand and Communication Skills: Advancing Your Career as a Woman Leader”
Monday, Oct. 7, 4:00 to 5:00 p.m.
This session addresses the challenges and opportunities of being a woman in charge and how to maximize personal style.

“The Fascination Advantage: Your Personality’s Best and Highest Value”
Wednesday, Oct. 9, 7:30 to 8:30 a.m.
Keynote with Sally Hogshead, developer of the Fascination Advantage Assessment, a test that measures how a person fascinates.

“Gender Intelligence: Recognizing and Valuing Our Differences”
Wednesday, Oct. 9, 8:45 to 10:15 a.m.
A session tinged with humor but offering serious content such as understanding the differences between how men and women work, solve problems and communicate.