Highmark Health launches Lumevity to offer digital solutions and workforce engagement

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Highmark Health has announced the launch of Lumevity, a wholly owned subsidiary that offers consulting services to other businesses to help them achieve large-scale transformation.

Lumevity is a mixture of digital solutions, such as the automation of repetitive tasks and human resource engagement strategies that aim to engage employees towards a community mindset around transformation and the adoption of organizational effectiveness.

Lumevity works with companies to link financial results and employee engagement. It is expected to create new revenue opportunities, Highmark said.

Partner organizations are being sought. These would be organizations whose future is tied to maximizing human capital, but are currently burdened with complex, unclear or clunky processes, structures and technology, Highmark said.

"Lumevity is born from Highmark Health's success in organizational effectiveness, digital transformation and change management across its diverse portfolio of businesses," said Larry Kleinman, executive vice president and chief human resources officer for Highmark Health and cofounder and board chair of Lumevity.

"When guiding clients inside the healthcare industry and beyond, Lumevity will use the same principles to improve customer experience, boost employee engagement, free up resources and drive profit margins." By applying these processes to its own businesses, Highmark Health has achieved nearly $500 million of direct bottom-line impact over the course of three years, and eight million employee hours freed annually, the company said.

WHY THIS MATTERS

Highmark, based in Pittsburgh, Pennsylvania, is a not-for-profit health insurer that operates several for-profit subsidiaries. It is an integrated delivery network. 

Through Lumevity, Highmark Health said it has identified an opportunity to grow its diverse portfolios of business by assisting other leaders in achieving organizational transformation.

THE LARGER TREND

Highmark Health announced earlier this month it is seeking state regulatory approval to purchase the remaining 50% of Gateway Health. 

In February, Highmark completed its affiliation with HealthNow New York, which is now branded as Highmark Blue Cross Blue Shield of Western New York and Highmark Blue Shield of Northeastern New York.

In April, Highmark and ChristianaCare collaborated to create a data- and technology-led model of value-based care. 

ON THE RECORD

"Growth helps Highmark Health to maintain its position as a national leader among Blue Cross Blue Shield health plans, strengthens its ability to shape care locally and invest in the Living Health model, and improves cost competitiveness," said Deborah Rice-Johnson, president of Highmark and chief growth officer.

"Lumevity is one of several key growth drivers, which translates to better care, lower cost, and greater access for Highmark Health's members and patients."
 

Twitter: @SusanJMorse
Email the writer: susan.morse@himssmedia.com