HIMSSCast: AI allows for two-way conversation between health plans and members
Prompting action requires more than sending reminders to patients about wellness and other healthcare visits, CEO says.
Photo: Tetra/Getty Images
The best way for payers to engage members proactively about their health and wellness is to enable two-way conversations, says Bob Farrell, CEO of digital health platform mPulse Mobile.
Conversational AI allows for a back-and-forth between health plans and members. Photo novellas offer a TikTok-like experience of rich content within a few seconds.
mPulse did a research study in partnership with AltaMed and the Kaiser Permanente Washington Health Research Institute that showed conversational AI improved screening rates for colorectal screening by 40% among a population facing SDoH barriers.
To hear more about AI's ability to prompt action, listen to Farrell's conversation with Susan Morse, executive director, Healthcare Finance News.
Talking points:
- Conversational AI allows for greater patient engagement.
- "Fotonovelas" are a visual snippet of deep content within a 10-30 second time frame.
- Combining a multichannel approach increases engagement, which improves outcomes and reduces costs.
- Conversations open communication for transportation and other needs for vulnerable populations
- Interest in AI solutions will be reflected in private equity investments and M&A.
More about this episode:
AI in scheduling patients can yield greater health equity
GPT enabled conversational AI provider Hyro garners $20M
How clinicians can get patients more engaged
Conversational AI helps Gaudenzia improve therapist performance, gain efficiencies
How AI-driven patient scheduling can improve health equity
Twitter: @SusanJMorse
Email the writer: SMorse@himss.org
