Definitive Healthcare acquires Populi for $52 million
The acquisition furthers Definitive Healthcare's goal of expanding its presence in the healthcare commercial intelligence market.
Photo: Martin Barraud/Getty Images
Definitive Healthcare, a healthcare commercial intelligence company, has purchased data analytics startup Populi for $52 million in an all-cash transaction. Populi works with healthcare organizations to optimize physician relationships, reduce network leakage and expand market share.
The acquisition furthers Definitive Healthcare's goal of expanding its presence in the healthcare commercial intelligence market across the industry ecosystem, encompassing life sciences, providers and diversified industries.
"Our acquisition strategy is to find companies that either provide a new set of proprietary data to enhance our overall offering or provide a new capability to leverage our existing data in new use cases," said Definitive Healthcare CEO Robert Musslewhite. "Populi checks both boxes, and we're thrilled to have them join the Definitive Healthcare team."
WHAT'S THE IMPACT?
Founded in 2020, Populi delivers healthcare commercial intelligence for the provider market, serving health systems such as University of Pennsylvania Health System and Henry Ford Health. Its product suites include, provider, market and population intelligence tools.
Definitive Healthcare said the acquisition will strengthen its Atlas Dataset, which provides curated and contextualized intelligence designed to help users understand the market and improve targeting, thereby heightening commercial success.
The deal will introduce new data assets and additions to claims data in the Atlas Dataset, including medical and hospital records, along with consumer-level data and social determinants of health.
With the new data, Definitive Healthcare said multiple departments across an organization can gain even deeper intelligence about their market.
"For example, a VP of marketing may quickly build a patient cohort analysis to identify all knee replacement patients who recently moved long distance to Massachusetts, while a director of business development may first examine how many patients are leaving their primary service area to go to competitors, then dig deeper to identify specific physicians and individual behaviors that are driving the macro trends," the company said.
In addition to the provider-focused dataset and analytics, Populi has a self-service portal and purpose-built tech stack that includes API and connector technology.
THE LARGER TREND
A July Kaufman Hall analysis found that merger and acquisition activity in healthcare during Q2 saw a return to pre-pandemic levels. That was true not only with respect to the number of announced transactions, but also with respect to the total transacted revenue for the quarter. The average size of the smaller party by annual revenue remained high, although the higher number of total transactions slightly diluted the impact of three "mega mergers" announced in the quarter – transactions in which the seller or smaller party has annual revenues in excess of $1 billion.
M&A revenues have been climbing since the end of last year, with Q4 2022 transactions pushing M&A revenues to $45 billion for 2022.
Twitter: @JELagasse
Email the writer: Jeff.Lagasse@himssmedia.com
