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Xerox buying RSA Medical, ramps up predictive analytics business

Xerox already contracts with 12 Blue Shield and Blue Cross plans and processes 1 billion claims annually.

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Xerox on Monday said it plans to acquire RSA Medical, a predictive analytics platform for commercial health insurers.

Monetary terms of the deal, which is expected to close in the third quarter, were not released.

Illinois-based RSA Medical provides analytics to health and life insurance companies that enables plans to identify medical conditions and other risk factors among enrollees and direct them to proper care.

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Predictive analytics has become more important for both healthcare providers and payers as value-based reimbursement models and a greater focus on keeping healthcare costs in check makes early detection a bigger priority.

"With this acquisition, we will help health plans educate new enrollees about services available to them and close gaps in care when necessary," said Kelly Rakowski, senior vice president, Healthcare Payer Services at Xerox, in a statement. "We'll also provide payers with insights into population health trends, and coordinate timely and personal clinical interventions for at-risk individuals and populations."

According to the company, Xerox already contracts with 12 Blue Shield and Blue Cross plans and processes 1 billion claims annually.

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"RSA Medical will continue advocating for members by helping them navigate any and all insurance interactions with the end goal of controlling and preventing the onset of chronic diseases," said RSA Medical CEO Rocco Salviola in the statement.

Salviola will continue to run RSA operations, and all RSA staff are expected to keep their jobs.

Twitter: @HenryPowderly